Electricity supplier line shop who will affect –it– people’s network darren hayes

Electricity supplier line shop     who will affect? –IT– people’s original title: electricity supplier line will affect the shop? Electricity supplier into the real world closer to the customer, can enrich the experience, enhance user stickiness, but also with the help of online and offline integration, more effective circle to new fans, to create their own brand. Last November, the electricity supplier giant dangdang.com announced plans to open 1000 bookshops in 3 years — astonished viewers yilengyileng. The day before, the first line of the entity bookstore officially opened its doors in Hunan Changsha Plum Creek academy. Although have been prepared, many users still feel surprised. In fact, the electricity supplier reverse growth from the line extends to the line has not been new. In the field of books, Dangdang peers Amazon as early as November 2015 in the United States opened the first line in Seattle bookstore. For electricity providers, some to expand the territory, and some online business costs are increasing, competition intensifies, the development of bottlenecks encountered. And into the real world closer to the customer, can enrich the experience, enhance the user stickiness of electricity providers, but also with the help of online and offline integration, more effective circle to new fans, to create their own brand. Therefore, under the layout of the line has been regarded as the usual electricity supplier routines, Dangdang amazing move is not surprising. In fact, compared to why, its impact is more worthy of attention. For the existing entity bookstore, the electricity supplier "participate" will undoubtedly be a piece of cake, for the market, customers caused by shunt. Therefore, it was analyzed, this is the next line of the bookstore to kill, perhaps the next day to make the bookstore worse. In fact, from the whole point of view, it will make a big cake, so that more people become a bookstore, true love powder". At present, the national reading rate rising, while the bookstore as a city of culture coordinate more and more pursuit, the electricity supplier giant strong admission may attract more people into the bookstore, a look of pure or rub air conditioning or bookstore will be more into the life of the people, and gradually turn powder. On the other hand, it also hopes to become a catfish". Currently, the bookstore’s play has become an industry topic, related to explore, try to emerge in an endless stream, user centric, Internet thinking has also been filed. As a business brand, Dangdang itself have Internet genes, with the "original" thinking of the Internet, so build the entity bookstore practices may also give the traditional bookstore bookstore industry enlightenment, stir ultra rush help than learning. Of course, in any case, the ultimate beneficiaries will be consumers. According to Dangdang’s planning, 1000 stores in addition to expand a second tier cities, will be opened in the county’s 85% bookstores in order to meet the needs of more people. On the other hand, it is possible to upgrade the line experience. According to reports, Dangdang’s first store and online, 24 hours a day, the line of the same price, also introduced the children’s Museum, exhibition hall, crafts classrooms and other formats. At present, the entity bookstore industry warm air blowing, "comeback" bottoming out "in the spring" warm words have a sense of being more and more. In the shopping center, entity)相关的主题文章: